Redesigning 'Ways to Save' product

An existing OPower product that helps utility customers learn how to save energy in their homes

Redesign of 'Ways to Save' on mobile and desktop.

Redesign of 'Ways to Save' on mobile and desktop.

Timeline:
3 months
Launched in April 2016

Goal: 
Get utility customers to do energy saving tips in real life, thus driving energy efficiency on the plant.

Product goal: 
• Prove the product is sticky
• See an increase in digital engagement on Ways to Save
• Get users to commit to doing tips on the platform as a indirect correlation to the tips being completed in real life

Success Metrics:
Lift average time users spend on Ways to Save
Utility customers return 

Background:
Ways to Save is one of OPower's core products that helps utility customers learn how to save energy in their homes either by changing their daily habits or making home investments like purchasing an energy efficient refrigerator. 

Design challenge:
Redesign the experience for logged-in utility customers, focusing on the way in which they save tips and mark tips they have already done to boost engagement on the platform. What we called "Tip actions."

Research:
Studies show that people only spend 9 minutes per year thinking about their energy use. Through our own research, we know utility customers browse an average of two "tips" on Ways to Save.

The previous version of 'Ways to Save' on desktop

The previous version of 'Ways to Save' on desktop

Design Process:
Kick off meeting: Before starting any design work we work closely with the product manager to make sure we are all aligned on the goals of the product, the timeline we are working with, what is within scope, and who is our target user.

Therefore, we always set up a kick off meeting between the product managers, designers, and content strategy teams. We find it helpful to map out the existing journey of the product and to overlay where we saw the opportunity areas.

"How might we" brainstorm with design and research team

"How might we" brainstorm with design and research team

Brainstorm: I ran a brainstorm amongst the design and research team to get out all of our ideas on a wall. Narrowing down on ideas by voting on our favorites. 

Wireframing: From the brainstorm, I wireframed out different concepts across the entire journey. We had a review with design leads to gather feedback before refining my designs.

Concept #1: "Quantified tips" 

Hypothesis: By tracking tip progress over time customers are intrinsically motivated to complete tips. They feel a sense of urgency by committing to a deadline and gives them reason for return usage.

Concept #2: "Prepackaged home plans"

Hypothesis: By committing to a plan, this reinforces why customers should complete a group of individual tips, to see tips not as a single action, but a small step forward to accomplishing a larger goal.

User testing: With two clear design directions in mind, we conducted remote user testing with a range of utility customers.

Debrief: After 3 full days of remote user testing, we debriefed on our findings, whiteboarded what is working in order to narrow down on what we need to iterate on next before finalizing the designs.

Two design directions, Invision prototypes used in remote user testing. Version B can be found here

Final designs on desktop: Home screen

Guide list

Individual tip

• Tooltip on hover
• Tip action for marking tip as done

• Tooltip on hover
• Tip action for saving a tip

• Tooltip on hover
• Tip action for removing a already done tip in 'My Plan'

Final designs on mobile. From left to right: Home screen, Guide list, Individual tip, My Plan